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"HOW TO COMPETE"

Originally appeared inNew Mexico Apartment Report Vol. 5.2 - Q298
In the Q4 - 1997 issue of NM Apartment Report, we reported on the new Trumbull/Mesa area barricades that lowered crime (and unfortunately the occupancy). In a recent meeting, a candid conversation was held on how to improve occupancy in this neighborhood including: 1. Joint marketing efforts 2. Cozy up to a larger community and form a mutual relationship 3. Development of a neighborhood image (and maybe a monument sign with the Carmel Hotel approach (hotels in Carmel-by-the-Sea developed a village policy to promote tourism - all hotels and inns will run vacant on their sign even if their particular property is full - callers are forwarded to the appropriate property (this would require a common data sheet of available apartments - where all of the apartments would indicate a vacancy until all units were full). 4. Development of single family ownership product in the neighborhood the best possible indication of investment in the neighborhood. Most of all - work on the positive aspects of your community.


Article by
by Todd Clarke CCIM (www.nmcomreal.com/nmcomreal)
 
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